Yahoo’s role on Microsoft

In a meeting with Microsoft employees last Friday, Steve Ballmer said “If the Yahoo deal doesn’t happen, we know that there’s a different set of things that we’ll wind up investing in.” It seems that he’s listed a few other companies on his shopping list. Ballmer told his Microsoft colleagues. “Yahoo is not a strategy; it’s a part of a strategy”. A handful of other companies are eyeing by Microsoft as possible acquisition targets. Although it is an underlying fact that Yahoo does lead in banner advertising, it is dangerously struggling against Google in remunerative keyword-search advertising.